British Sky Broadcasting Group

British Sky Broadcasting Group, better known as BSkyB, plays an important role in the British TV and radio landscape. BSkyB has an expanding niche market - satellite broadcasting of TV programs through paying channels. It is one of the main suppliers of this market. BSkyB brings us entertainment, information and sport through mass program distribution. The Group particularly focuses on interactivity, allowing viewers to access a wide range of recent and original programs, for example new films on Sky One and Sky Movies. For sport, BSkyB has bought the broadcasting rights to football and rugby matches in Scotland and England, the two sports that bring in the largest number of viewers. The Sky Sport division also broadcasts golf tournaments, basketball, tennis, ice hockey and boxing and athletics. BSkyB can be proud of its success. The Group estimates that its channels are watched in million homes in the UK and Ireland. 8 million people subscribe to its digital service.With the acquisition at the end of 2005 of the company Easynet, Internet access provider and fibre optic network operator, BskyB is now in a position to diversify its services by offering VoIP telephony, video on demand, and of course Internet based TV channels.