N Brown Group

Industry: N Brown Group, complete catalogues
Company website:http://www.nbrown.co.uk

N Brown Group, complete catalogues. What is the essential tool, the sales pitch, the driving force of the British firm N Brown Group - Its famous catalogues. In fact, this specialist, a phenomenon in the distance selling sector, taking orders by mail, telephone and Internet, has a range of more than 20 catalogues, which come out twice a year.They offer every kind of item: clothing, furniture for the home, electronic equipment and domestic appliances. Each catalogue is aimed at specific group of customers, from children to ?seniors?, through people with weight problems, to name but a few.For example, Withfords & Sartor offers clothing to women over 60, Simply Be and Fashion World are aimed at young women, and JD Williams, Fifty Plus and Shoe Tailor are devoted to women between 45 and 60 years old, with rather more conservative or traditional tastes.Not to mention other useful and practical services such as attractive credit terms, personal loans, or life assurance and other insurance policies.