ABF

Industry: Associated British Foods, the success of sliced white bread
Company website:http://www.abf.co.uk

Sliced white bread (under the brand names Allison and Kingsmill): ABF became known when it launched when it sliced white bread on the market in the 1930s. The product was an immediate success Today ABF is a huge Group, specializing in a variety of foods. The Group sells its popular brands, such as Ovomaltine, Ryvita biscuits, Nelsons jam and Twinings tea, in supermarkets. It also has its subsidiaries, British Sugar, the leading sugar producer, Allied Grain, which develops food for our animal friends and Abitec Corporation, in the USA, selling food ingredients to the industrial sector.ABF also runs two major chain stores in Ireland and the UK, Penneys and Primark, which mainly sell apparel and operates George Weston Foods in Australia and New Zealand. ABF is a Group that counts. The proof: in mid-April 2002 it bought up 19 North American food brands from the Unilever Group. As a result, ABF is on the way to becoming the number 1 in distribution.